following the docs will only get you the release key and the install of custom Apache/FCGI fails w/ key error
Debian Packages
---------------
+#. Add the development key:
+ wget -q -O- https://raw.github.com/ceph/ceph/master/keys/autobuild.asc | sudo apt-key add -
+
#. Add a ``ceph-apache.list`` file to your APT sources. ::
echo deb http://gitbuilder.ceph.com/apache2-deb-$(lsb_release -sc)-x86_64-basic/ref/master $(lsb_release -sc) main | sudo tee /etc/apt/sources.list.d/ceph-apache.list